| 1. The Need |
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To increase in Sales |
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To spread the message |
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To create awareness of the brand |
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To refresh the memories of consumers |
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To announce |
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To educate |
| 2. In Return |
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Magazines are engaging, with readers demonstrating lowest level of multi-tasking when compared with other media |
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Magazines are highly portable and are chosen as a consumer’s uninterrupted personal time out. |
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Magazine advertising garners the most consumer trust and belief over other mediums. |
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Magazine ads last; customers refer to magazines multiple times before discarding or giving away. |
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Magazines provide rich experiences to readers in meaningful ways. |
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Magazine ad content makes people react--and connect with advertisers’ brands |
